You can unlock locations and items in Lumiose City if you become more stylish. This page explains how to increase your style. Increase your style to unlock new hairstyles, get into Boutique Couture, get discounts in the shops, and more.
How to Quickly Increase your Style
One way to increase your style is to purchase items in Lumiose City shops. Your style increases by the same amount no matter how many items you buy at a time, but your style increases each separate time you talk to a shopkeeper and buy something. Therefore, to quickly increase your style, instead of buying many items at the same time, you should talk to the shopkeeper and buy one item, then talk to the shopkeeper again and buy one item, and repeat the process until you have the desired number of items.
Activities that Increase Style
The following table lists the activities that increase your style in Lumiose City.
| Place Name | Street Name | Activity | Availability | How Much it Increases Style |
|---|---|---|---|---|
| Trainer PR Video Studio | South Boulevard | Make a Trainer PR Video | Available from first visit to Lumiose City | A little |
| Friseur Furfrou | Vernal Avenue | Bring a Furfrou and give it a hair style | Available from first visit to Lumiose City | A little |
| Coiffure Clips | South Boulevard | Change your hair style | Available from first visit to Lumiose City | A little |
| Herboriste | Vernal Avenue | Buy items. Buy one item at a time for maximum style increase. | Available from first visit to Lumiose City | Average |
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| Stone Emporium | Vernal Avenue | Buy items. Buy one item at a time for maximum style increase. | Available from first visit to Lumiose City | Average |
| Restaurant Le Nah | South Boulevard | Pay for a full course meal (three double battles featuring level 10 Pansage, Pansear, Panpour). | Available from first visit to Lumiose City | Average |
| Boutique Couture | Vernal Avenue | Buy items. Buy one item at a time for maximum style increase. | Not available until your style is high enough | Average |
| Restaurant Le Yeah | Autumnal Avneue | Do battle in the restaurant (the pokémon are level 31) | Not available until blackout is over | Average |
| Restaurant Le Wow | Hibernal Avneue | Do battle in the restaurant (the pokémon are level 63) | Not available until blackout is over | Average |
| Hotel Richissme | North Boulevard | Do part time jobs for the hotel | Not available until blackout is over | A lot |
| Lumiose Museum | North Boulevard | Use the audio guide at the Lumiose Museum | Not available until blackout is over | A little |
| Lumiose Press | Estival Avenue | Ask Alexa to show you how to get somewhere | Not available until blackout is over | A lot |
| Loto-ID Center | Estival Avenue | Try the Loto-ID lottery | Not available until blackout is over | A little |
| Gallette Stand | North Boulevard | Buy items. Buy one item at a time for maximum style increase. | Not available until blackout is over | Average |
| Poké Ball Boutique | Autumnal Avenue | Buy items. Buy one item at a time for maximum style increase. | Not available until blackout is over | Average |
| Juice Shoppe | Autumnal Avenue | Buy items. Buy one item at a time for maximum style increase. | Not available until blackout is over | Average |
| Gogoat Shuttle | Multiple Locations | Ride the Gogoat Shuttle | Not available until blackout is over | Average |
| Lumi Cab | Multiple Locations | Use the Lumi Cab | Not available until blackout is over | Average |
| Lumiose Station | North Boulevard | Ride the TMV to Kiloude City | Not available until you have defeated the Elite Four and the Champion | Average |
| Battle Institute | North Boulevard | Do a battle test | Not available until you have defeated the Elite Four and the Champion | A lot |
| Sushi High Roller | North of Rouge Plaza, which is between Autumnal and Hibernal Avenues | Do battle in the restaurant (the pokémon are level 65) | Not available until you have defeated the Elite Four and the Champion and completed the side quest | Average |
What Gets Unlocked with Max Style
The following table lists the effects of increased style.
| Place Name | Street Name | Description of effect |
|---|---|---|
| Boutique Couture | Vernal Avenue | You are allowed into Boutique Couture |
| Couiffure Clips | South Boulevard | New hairstyles are unlocked |
| Friseur Furfrou | Vernal Avenue | New Furfrou styles are unlocked |
| Juice Shoppe | Autumnal Avenue | New juice types are unlocked |
| Lumi Cabs | Multiple Locations | The driver gives you a discount |
| Stone Emporium | Vernal Avenue | Higher style reduces the price of Mega Stones (from the old man in the corner) to 100,000, then 300,000, then 150,000, then 100,000, then 70,000, then (the lowest possible) 10,000 |
| Specialty shops (Herboriste, Stone Emporium, etc) | Multiple Locations | Get a discount |
| Trainer PR Video Studio | South Boulevard | New video effects are added |